Work Experience
My Top Projects
Business Challenge
New dealer entering competitive market with no localized marketing strategy or audience clarity
My Role
Led strategy, insights, and messaging framework.
Execution
Audience segmentation, demographic analysis, attribution insights, GTM storytelling
Impact
Enabled faster market entry, reduced onboarding ramp time by 20%, improved dealer readiness, and aligned OEM local messaging
Business Challenge
Local dealer lacked visibility into market trends, competitive positioning, and PEM alignment
My Role
Owned strategic analysis and executive-level storytelling
Execution
Competitive analysis, market trend insights, performance storytelling, dealer-facing presentation
Impact
Improved dealer confidence in marketing investments, strengthened OEM alignment, and influenced regional campaign direction
Business Challenge
Organization lacked a structured approach to engage priority audiences across key geographic areas
My Role
Led strategic planning and audience engagement framework development
Execution
Audience analysis, geographic targeting, messaging strategy, engagement blueprint
Impact
Delivered a scalable engagement framework, improved outreach consistency, and increased clarity around audience priorities
Additional Work Examples
Executive Storytelling & Stakeholder Enablement
Business Challenge
Multi-dealership group needed clearer insights to guide marketing alignment and decision- making
My Role
Developed strategic narrative and data-driven presentation
Execution
Market insights synthesis, performance storytelling, executive presentation design
Impact
Improved stakeholder alignment, clarified marketing priorities, and supported group-level discussions
Business Challenge
Complex service offering needed clearer value proposition to drive engagement
My Role
Led messaging simplification and performance storytelling
Execution
Value proposition refinement, visual storytelling, KPI-driven messaging
Impact
Increased engagement by 49% and improved message clarity and retention by 69%
Business Challenge
Sales team required a compelling proposal to support stakeholder buy-in
My Role
Led proposal strategy and narrative development
Execution
Business storytelling, solution positioning, audience segmentation, executive presentation design
Impact
Strengthened proposal effectiveness, improved stakeholder alignment, and supported sales enablement efforts
Event Activation
Led experiential marketing programs as part of broader go-to-market strategies, using live activations to strengthen brand presence, support company objectives, and create measurable audience engagement. My work focused on aligning on-the-ground experiences with brand goals, company strategy, and post-event performance insights.
Impact Highlights
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Executed 50+ large-scale brand activations across regional and multimarket environments
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Supported multi-million dollar regional marketing programs through experiential strategy and execution
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Partnered with cross-functional teams (brand, operations, creative, vendors) to ensure consistent messaging across all physical touchpoints
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Improved event execution efficiency by 30% by streamlining logistics, vendor coordination, and on-site workflows
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Delivered post-event performance reporting and insights to inform future campaign planning and optimize ROI
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Strengthened brand visibility and audience engagement in high traffic environments, supporting both awareness and lead generation goals
